Tsinghua University | China
Dr. Hai’peng Zhao is an emerging interdisciplinary scholar whose research excellence and international academic background establish her as one of the most promising young researchers in the fields of sustainable development, green consumer behavior, pro-environmental psychology, and electric vehicle adoption. She holds a bachelor’s degree in Exhibition Management from Henan Normal University, a master’s degree in Administrative Management from Ukraine National Agrarian University, and a Ph.D. in Economics from the University of Malaya, further advancing her expertise through post-doctoral research at Tsinghua University. Her academic portfolio demonstrates rapidly growing influence, evidenced by 60 citations across 57 documents, 4 published research papers, and an h-index of 3, reflecting meaningful early-career impact across sustainability science, behavioral research, and environmental economics. Dr. Zhao’s work integrates quantitative modeling, consumer psychology, and sustainability assessment to explore contemporary challenges such as electric vehicle purchase intention, social capital effects in livestreaming commerce, tourism-environment interactions, and psychological determinants of green purchasing. Her publications in well-recognized journals such as World Electric Vehicle Journal, Humanities and Social Sciences Communications, Journal of Retailing and Consumer Services, and Sustainability highlight both theoretical originality and real-world relevance. In addition to her research achievements, Dr. Zhao brings significant professional experience from corporate and public sectors, including roles at Air China, as well as internships at Ukrainian TV Station Sumy and PrivatBank, where she refined her skills in data analysis, consumer insights, marketing operations, and strategic communication.Dr. Hai’peng Zhao stands out as a promising and impactful researcher whose work continues to advance sustainable development and green consumer behavior.
Featured Publications
Zhao, H., Blumska, K., & Xu, L. (2025). Linking social capital to green purchasing intentions in livestreaming sessions: The moderating role of perceived visible heterogeneity. Humanities and Social Sciences Communications.
Zhao, H., & Blumska, K., & Xu, L. (2019). Network public opinion influence on government public management. Scientific Articles of Young Scientists, 7, 11–13.
Zhao, H., Bliumska-Danko, K., Xu, L., & Shen, E. (2020). Under the opportunity of the “One Belt and One Road”, research on measures taken by the governments of China and Ukraine to promote trade between the two countries. Test Engineering and Management, 83, 17256–17264.
Zhang, F., Medvid, V., Xu, L., & Zhao, H. (2020). Analysis of the characteristics, competitiveness, and complementarity of agricultural trade between China and Ukraine. Test Engineering and Management, 83, 17161–17175.