Mr. Jin Xue | Travels | Best Researcher Award

Published on by China Scientist

Mr. Jin Xue | Travels | Best Researcher Award

Xuejin is a graduate student at the College of International Tourism and Public Administration, Hainan University, specializing in destination management and virtual endorsers in tourism. With research published in Current Issues in Tourism, Xuejin explores how virtual endorsers’ attire and linguistic style shape tourist preferences and brand perceptions. He has contributed to key research projects funded by the Chinese Ministry of Culture and Tourism and Hainan Province, emphasizing innovative approaches to digital tourism marketing. His work bridges theoretical gaps and offers actionable insights for enhancing brand communication and cultural symbolism in the tourism industry.

 

Mr. Jin Xue | School of International Tourism and Public Administration, Hainan University | China

Profile

ORCID ID

🎓 Education

  • Xuejin is a graduate student at the College of International Tourism and Public Administration, Hainan University. His academic focus centers on innovative research in destination management and the role of virtual endorsers in tourism, reflecting a deep commitment to exploring modern marketing and tourism strategies.

💼 Experience

  • Xuejin has successfully contributed to key research initiatives, including the Key Open Research Project of the Chinese Ministry of Culture and Tourism Key Laboratory (Grant Number: KLITRDMMKF 2024-03) and the Hainan Provincial Graduate Student Innovation Research Project (Grant Number: Qhys2023-205). Additionally, Xuejin has worked on two consultancy and industry projects, showcasing a strong ability to translate theoretical insights into practical applications.

 🏆 Honors and Awards

  • Xuejin has been recognized for contributions to the field of tourism and destination management, particularly for innovative research published in prestigious journals such as Current Issues in Tourism. This recognition underscores his impact in advancing the understanding of virtual endorsers in tourism marketing.

🛠️ Skills and Certifications

  • Xuejin excels in destination management, digital marketing strategies, and tourism branding. His expertise includes analyzing the symbolic interaction between virtual endorsers and tourist perceptions, developing actionable frameworks for brand communication, and leveraging virtual technology to enhance tourism experiences.

🔬 Research Focus

  • Xuejin’s research delves into the dynamics of destination management and the strategic use of virtual endorsers in tourism. His work emphasizes the role of virtual endorsers’ attire and linguistic style in shaping tourist preferences and emotional responses. By integrating symbolic interactionism, his studies explore how cultural symbols conveyed through virtual endorsers influence brand identity and tourist perceptions, filling critical gaps in digital tourism marketing literature.

Conclusion

  • Xuejin’s research provides a groundbreaking approach to using virtual endorsers in tourism marketing. By controlling virtual attire and linguistic style, this work allows for consistent, brand-aligned communication that can effectively influence tourist favorability. His contributions not only expand theoretical knowledge but also offer practical solutions for the evolving field of digital tourism. This makes Xuejin an ideal candidate for the Best Researcher Award.

📄Publications

  • Unique or mainstream? Exploring the impact mechanism of destination virtual endorsers’ apparel on tourist favorability
    Authors: Zhang Shan, Xue Jin, Han Wei, Weifang Liu
    Journal: Current Issues in Tourism

Dr. Liangquan Zhan | Tourism | Best Scholar Award

Published on by China Scientist

Dr. Liangquan Zhan | Tourism | Best Scholar Award

Liangquan Zhang is a dedicated PhD candidate in Industrial Sociology and Management at Minzu University of China, guided by Prof. Yanqin Li. With a solid academic foundation from Jiangxi University of Finance and Economics, where he earned his Bachelor’s and Master’s degrees in Tourism Management, Liangquan focuses his research on rural tourism, value co-creation, emotional solidarity, and life satisfaction. Recognized for his academic excellence, he has received multiple awards, including two National Scholarships and accolades for research achievements. Fluent in English and proficient in advanced research tools, Liangquan combines analytical skills with a passion for understanding human connections through tourism.

Dr. Liangquan Zhan | Minzu University of China | China

Profile

SCOPUS ID

ORCID ID

🎓 Education

  • Liangquan Zhang has a strong academic foundation in tourism and sociology. He earned a Bachelor’s and Master’s degree in Tourism Management from Jiangxi University of Finance and Economics (2014–2021), guided by Prof. Wenyue Tang. Currently, he is pursuing a PhD in Industrial Sociology and Management at Minzu University of China (985, 211) under the mentorship of Prof. Yanqin Li, with research focusing on rural tourism, value co-creation, emotional solidarity, and life satisfaction.

💼 Experience

  • With a rich background in academic and research environments, Liangquan Zhang has honed his expertise in analyzing complex sociological and tourism dynamics. His work is anchored in understanding human connections and satisfaction through tourism frameworks, reflecting his dedication to impactful research.

 🏆 Honors and Awards

  • Liangquan has received numerous prestigious awards, including the National Scholarship in 2019 and 2024, recognizing his academic excellence. Additionally, he secured the Second Prize in the Jiangxi Postgraduate Mathematical Contest in Modeling (2019) and the Third Prize for Excellent Research Achievements from the Ministry of Culture and Tourism (2023).

🛠️ Skills and Certifications

  • Liangquan is proficient in English (College English Test-6 score: 567, IELTS: 6.5) and a native speaker of Chinese. He is skilled in using advanced software tools such as SmartPLS, Mplus, AMOS, SPSS, NVivo, fsQCA, and VOSviewer. These technical competencies, combined with his frequent use of office software, enhance his research efficiency.

🔬 Research Focus

  • His primary research interests lie in rural tourism, where he explores themes of value co-creation, emotional solidarity, and their impact on life satisfaction. Liangquan’s work seeks to bridge the gap between tourism development and social well-being.

Conclusion

  • Liangquan Zhang is a highly capable PhD candidate whose strengths in research tools, awards, and relevant academic interests make him a strong contender for the Best Scholar Award. By expanding his research visibility, interdisciplinary approach, and industry collaborations, he could further strengthen his profile and make even more impactful contributions to his field.

📄Publications

  • Rally-around-the-destination? Changes in host-guest emotional solidarity after crises
    Authors: Li, Y., Zhang, L., Qin, R., Ryan, C.
    Journal: Tourism Management, 2024, 105, 104956
  • Understanding value in residents’ experiences and its impact on life satisfaction and value co-creation: empirical evidence from Jiuzhai Valley, China
    Authors: Li, Y., Zhang, L., Shi, J., Ryan, C.
    Journal: Asia Pacific Journal of Tourism Research, 2024, 29(3), pp. 254–274