Mr. Jin Xue | Travels | Best Researcher Award

Xuejin is a graduate student at the College of International Tourism and Public Administration, Hainan University, specializing in destination management and virtual endorsers in tourism. With research published in Current Issues in Tourism, Xuejin explores how virtual endorsers’ attire and linguistic style shape tourist preferences and brand perceptions. He has contributed to key research projects funded by the Chinese Ministry of Culture and Tourism and Hainan Province, emphasizing innovative approaches to digital tourism marketing. His work bridges theoretical gaps and offers actionable insights for enhancing brand communication and cultural symbolism in the tourism industry.

 

Mr. Jin Xue | School of International Tourism and Public Administration, Hainan University | China

Profile

ORCID ID

🎓 Education

  • Xuejin is a graduate student at the College of International Tourism and Public Administration, Hainan University. His academic focus centers on innovative research in destination management and the role of virtual endorsers in tourism, reflecting a deep commitment to exploring modern marketing and tourism strategies.

💼 Experience

  • Xuejin has successfully contributed to key research initiatives, including the Key Open Research Project of the Chinese Ministry of Culture and Tourism Key Laboratory (Grant Number: KLITRDMMKF 2024-03) and the Hainan Provincial Graduate Student Innovation Research Project (Grant Number: Qhys2023-205). Additionally, Xuejin has worked on two consultancy and industry projects, showcasing a strong ability to translate theoretical insights into practical applications.

 🏆 Honors and Awards

  • Xuejin has been recognized for contributions to the field of tourism and destination management, particularly for innovative research published in prestigious journals such as Current Issues in Tourism. This recognition underscores his impact in advancing the understanding of virtual endorsers in tourism marketing.

🛠️ Skills and Certifications

  • Xuejin excels in destination management, digital marketing strategies, and tourism branding. His expertise includes analyzing the symbolic interaction between virtual endorsers and tourist perceptions, developing actionable frameworks for brand communication, and leveraging virtual technology to enhance tourism experiences.

🔬 Research Focus

  • Xuejin’s research delves into the dynamics of destination management and the strategic use of virtual endorsers in tourism. His work emphasizes the role of virtual endorsers’ attire and linguistic style in shaping tourist preferences and emotional responses. By integrating symbolic interactionism, his studies explore how cultural symbols conveyed through virtual endorsers influence brand identity and tourist perceptions, filling critical gaps in digital tourism marketing literature.

Conclusion

  • Xuejin’s research provides a groundbreaking approach to using virtual endorsers in tourism marketing. By controlling virtual attire and linguistic style, this work allows for consistent, brand-aligned communication that can effectively influence tourist favorability. His contributions not only expand theoretical knowledge but also offer practical solutions for the evolving field of digital tourism. This makes Xuejin an ideal candidate for the Best Researcher Award.

📄Publications

  • Unique or mainstream? Exploring the impact mechanism of destination virtual endorsers’ apparel on tourist favorability
    Authors: Zhang Shan, Xue Jin, Han Wei, Weifang Liu
    Journal: Current Issues in Tourism
Mr. Jin Xue | Travels | Best Researcher Award