Xuejin is a graduate student at the College of International Tourism and Public Administration, Hainan University, specializing in destination management and virtual endorsers in tourism. With research published in Current Issues in Tourism, Xuejin explores how virtual endorsers’ attire and linguistic style shape tourist preferences and brand perceptions. He has contributed to key research projects funded by the Chinese Ministry of Culture and Tourism and Hainan Province, emphasizing innovative approaches to digital tourism marketing. His work bridges theoretical gaps and offers actionable insights for enhancing brand communication and cultural symbolism in the tourism industry.
Mr. Jin Xue | School of International Tourism and Public Administration, Hainan University | China